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Harvest Capital was founded by Mr. Alan Song Xiangqian in 2007. With AUM over US$4bn, we focus on growth stage investments in companies in consumer retail sector. Our LPs include FOFs, university endowment funds, insurance funds, family offices and high net worth individuals. Harvest Capital strive to find the best in class entrepreneurs and companies in the industry, and grow together with them through unparalleled operational value add.

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Harvest Capital was founded by Mr. Alan Song Xiangqian in 2007, with a cumulative management scale of more than  US$4bn. 

Harvest Capital

Stick to Value, Honesty and Integrity

Mission
Our mission is to support leading companies in consumer retail sector  in China and globally through our investment and operational value  add initiatives to create sustainable growth. We strives to invest in  companies providing high frequency, value for money, essential  consumer products to customers globally.
Vision
Our vision is to create world-class consumer brands and provide better solutions for daily life enrichment.
Values
Empowering Chinese brands and supporting domestic consumption；Providing better solutions for daily life enrichment

30+

Investment enterprise

14+

Listed enterprises

30+

Team size

Our Portfolio

Empowering Chinese brands and supporting domestic consumption

Eastroc Beverage (605499. SH)

The largest energy drink company in China. It specializes in the R&D, production and sales of beverages and its product lineup includes DongPeng Special Drink, Yucheng Lemon Tea, Chenpi Special Drink, bottled water, etc.
Visit the official website

Babi Food (605338. SH)

Listed on the main board of Shanghai Stock Exchange on October 12, 2020, the company focuses on the R&D, production and sales of Chinese quick-frozen pastry products. It's a Chinese-style pastry brand that primarily sells through chain stores and supplements its sales with catering services for group meals.
Visit the official website

Jinmailang

A FMCG giant with a digital approach, whose business covers three major segments: convenient foods, drink, and flour. Its products are sold all over the country and exported to more than 50 countries and regions. From the "plus-size" series of instant noodles, the pioneering brand of boiled water, to the "non-fried healthy noodles" series of ramen noodles, Jinmailang has created various star products in the FMCG industry.
Visit the official website
Since 2007, Harvest Capital has grown into one of China's leading private equity firms with consumer retail as its sector focus. Mr. Alan Song Xiangqian, the founder, has witnessed and participated the evolution of China's capital markets during the past 30 years. Leveraging his expertise and experiences, together with the professional team members, Harvest Capital is now capable of enabling its portfolio companies with exclusive operational value add.

Our team

Founding Partner

Alan Song Xiangqian

Ph. D candidate of Tsinghua University, senior business administration doctor of the University of Minnesota, EMBA of Wudaokou Finance of Tsinghua University

Milestones

2023

12.27Mr. Alan Song Xiangqian was selected as the Forbes China Best Venture Capitalist.
12.19"Xiaocaiyuan" completed 500 million RMB investment round by Harvest Capital exclusively
03.09"Xiaocaiyuan"completed tens of millions of dollars round by Harvest Capital

2022

12.28Mr. Alan Song Xiangqian was selected as the Forbes China Best Venture Capitalist.
05.23Invested enterprise Home Original Chicken formally submits the application draft of the prospectus
04.03During the period of lockdown in Shanghai, Harvest Capital donated more than 8 million yuan of goods to Shanghai
01.28Harvest Capital invested Jinmailang, a leading food and beverage brand in China
01.10Home Original Chicken completed the pre IPO round of financing

2021

12.25Mr. Alan Song Xiangqian was selected as the Forbes China Best Venture Capitalist.
08.05Harvest Capital received nearly 800 million yuan of strategic investment from GLP and Sequoia China
06.11Eastroc Beverage (605499. SH) has obtained 12 limit-ups in a row
05.31Aimer (603511.SH) was listed on the main board of Shanghai Stock Exchange
05.27Eastroc Beverage (605499. SH) was listed on the main board of Shanghai Stock Exchange
01.31Donated 1.5 million yuan to COVID-19 epidemic area in Wuhan

2020

12.28Mr. Alan Song Xiangqian was selected as the Forbes China Best Venture Capitalist.
10.13Babi Food(605338. SH) was listed on the main board of Shanghai Stock Exchange
02.27Harvest Capital invested in Wenheyou, a large and innovated cultural catering group in China
02.02Harvest Capital donated to Dongrun Foundation, and the funds were used to support anti-epidemic medical security and children's education

2019

12.30Mr. Alan Song Xiangqian was selected as the Forbes China Best Venture Capitalist.
12.29Mr. Alan Song Xiangqian, was invited to be mentor of the MBA program of Tsinghua University
12.27Easyhome (000785. SZ) was successfully backdoor listed
08.27Harvest Capital invested New Pearl Ceramics Group
05.21Harvest Capital invested in Home Original Chicken, a chain brand of fast food
04.03Harvest Capital invested in the C-round of Xiao Guan Tea, a modern tea brand
04.01Harvest Capital invested in Taikang, the world's leading insurance and financial service group
01.07The sales of Easyhome in 2019 reached 85 billion yuan, with the number of stores reaching over 400

2018

12.14Jiahua Weiye Capital was officially renamed as Harvest Capital
09.20Meituan Dianping (03690. HK) entered Hong Kong Stock Exchange
08.27Harvest Capital invested in New Pearl Ceramics, a leading ceramic sanitary ware brand
03.26Harvest Capital invested in Xiao Guan Tea, a modern tea brand
02.28Harvest Capital becomes an Important Strategic Partner of Yabuli China Entrepreneur Forum
02.11Harvest Capital invested Easyhome
01.23Harvest Capital invested Home Original Chicken, a chain brand of fast food
01.01Harvest Capital received investment Hongtai Hengye, Taikang Insurance Master Fund

2017

10.25Harvest Capital made a strategic capital increase in Laiyifen (603777. SH)
06.06Harvest Capital invested Eastroc Beverage
04.22Harvest Capital invested in Aimer, a leading chain brand of lingerie

2016

12.15Public Offering of Meitu Company (01357. HK)
10.12Laiyifen (603777. SH) was listed in Shanghai Stock Exchange
06.16Harvest Capital invested in Didi, a leading platform of travel services
04.20Harvest Capital invested in Meitu, a leading retouching software and short video operator
03.23Harvest Capital made further investment in Babi Food
03.01Harvest Capital invested in Carpoly, a well-known supplier of coatings and coating solutions in China

2015

05.05Harvest Capital invested participated in the private placement of Jiajia food (002650. SZ)
04.01Harvest Capital invested in Boloni, a leading furniture customization service provider

2014

12.08The bond fund of Harvest Capital provided financing of RMB 733 million for clients
11.09Harvest Capital invested in Didi
10.30Harvest Capital invested in Yezhifeng
04.01Harvest Capital invested in Boloni, a leading enterprise in home furnishing industry
03.23Harvest Capital invested in Babi Food

2013

05.31Strategic investment in Yongxin Shares (002014. SZ) , a manufacturer of color printing composite packaging products

2012

11.23ORG, the largest metal packaging enterprise in China was listed (002701. SZ)
08.01Harvest Capital invested in Carpoly, the largest paint manufacturer in China
05.01Harvest Capital invested in Laiyifen, a leisure snack chain brand
01.06Jiajia Food (002650. SZ) issues stocks

2011

03.02Qiaqia Food was listed (002557. SZ)
01.01Strategic investment in Qiaqia Food

2010

11.23Harvest Capital invested in ORG, a leading designer and manufacturer of metal packaging containers
11.01Harvest Capital invested in Laiyifen, a leading chain brand of leisure snacks

2010

11.23Harvest Capital invested in ORG, a leading designer and manufacturer of metal packaging containers
11.01Harvest Capital invested in Laiyifen, a leading chain brand of leisure snacks

2011

03.02Qiaqia Food was listed (002557. SZ)
01.01Strategic investment in Qiaqia Food

2012

11.23ORG, the largest metal packaging enterprise in China was listed (002701. SZ)
08.01Harvest Capital invested in Carpoly, the largest paint manufacturer in China
05.01Harvest Capital invested in Laiyifen, a leisure snack chain brand
01.06Jiajia Food (002650. SZ) issues stocks

2013

05.31Strategic investment in Yongxin Shares (002014. SZ) , a manufacturer of color printing composite packaging products

2014

12.08The bond fund of Harvest Capital provided financing of RMB 733 million for clients
11.09Harvest Capital invested in Didi
10.30Harvest Capital invested in Yezhifeng
04.01Harvest Capital invested in Boloni, a leading enterprise in home furnishing industry
03.23Harvest Capital invested in Babi Food

2015

05.05Harvest Capital invested participated in the private placement of Jiajia food (002650. SZ)
04.01Harvest Capital invested in Boloni, a leading furniture customization service provider

2016

12.15Public Offering of Meitu Company (01357. HK)
10.12Laiyifen (603777. SH) was listed in Shanghai Stock Exchange
06.16Harvest Capital invested in Didi, a leading platform of travel services
04.20Harvest Capital invested in Meitu, a leading retouching software and short video operator
03.23Harvest Capital made further investment in Babi Food
03.01Harvest Capital invested in Carpoly, a well-known supplier of coatings and coating solutions in China

2017

10.25Harvest Capital made a strategic capital increase in Laiyifen (603777. SH)
06.06Harvest Capital invested Eastroc Beverage
04.22Harvest Capital invested in Aimer, a leading chain brand of lingerie

2018

12.14Jiahua Weiye Capital was officially renamed as Harvest Capital
09.20Meituan Dianping (03690. HK) entered Hong Kong Stock Exchange
08.27Harvest Capital invested in New Pearl Ceramics, a leading ceramic sanitary ware brand
03.26Harvest Capital invested in Xiao Guan Tea, a modern tea brand
02.28Harvest Capital becomes an Important Strategic Partner of Yabuli China Entrepreneur Forum
02.11Harvest Capital invested Easyhome
01.23Harvest Capital invested Home Original Chicken, a chain brand of fast food
01.01Harvest Capital received investment Hongtai Hengye, Taikang Insurance Master Fund

2019

12.30Mr. Alan Song Xiangqian was selected as the Forbes China Best Venture Capitalist.
12.29Mr. Alan Song Xiangqian, was invited to be mentor of the MBA program of Tsinghua University
12.27Easyhome (000785. SZ) was successfully backdoor listed
08.27Harvest Capital invested New Pearl Ceramics Group
05.21Harvest Capital invested in Home Original Chicken, a chain brand of fast food
04.03Harvest Capital invested in the C-round of Xiao Guan Tea, a modern tea brand
04.01Harvest Capital invested in Taikang, the world's leading insurance and financial service group
01.07The sales of Easyhome in 2019 reached 85 billion yuan, with the number of stores reaching over 400

2020

12.28Mr. Alan Song Xiangqian was selected as the Forbes China Best Venture Capitalist.
10.13Babi Food(605338. SH) was listed on the main board of Shanghai Stock Exchange
02.27Harvest Capital invested in Wenheyou, a large and innovated cultural catering group in China
02.02Harvest Capital donated to Dongrun Foundation, and the funds were used to support anti-epidemic medical security and children's education

2021

12.25Mr. Alan Song Xiangqian was selected as the Forbes China Best Venture Capitalist.
08.05Harvest Capital received nearly 800 million yuan of strategic investment from GLP and Sequoia China
06.11Eastroc Beverage (605499. SH) has obtained 12 limit-ups in a row
05.31Aimer (603511.SH) was listed on the main board of Shanghai Stock Exchange
05.27Eastroc Beverage (605499. SH) was listed on the main board of Shanghai Stock Exchange
01.31Donated 1.5 million yuan to COVID-19 epidemic area in Wuhan

2022

12.28Mr. Alan Song Xiangqian was selected as the Forbes China Best Venture Capitalist.
05.23Invested enterprise Home Original Chicken formally submits the application draft of the prospectus
04.03During the period of lockdown in Shanghai, Harvest Capital donated more than 8 million yuan of goods to Shanghai
01.28Harvest Capital invested Jinmailang, a leading food and beverage brand in China
01.10Home Original Chicken completed the pre IPO round of financing

2023

12.27Mr. Alan Song Xiangqian was selected as the Forbes China Best Venture Capitalist.
12.19"Xiaocaiyuan" completed 500 million RMB investment round by Harvest Capital exclusively
03.09"Xiaocaiyuan"completed tens of millions of dollars round by Harvest Capital
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Harvest Capital has invested a large number of leading players in China’s consumer retail.Going forward, Harvest Capital will further leverage its know-how in the sector, using technology and AI, to empower our portfolio companies strategic growth.

After Investment

Enhancing company's efficiency to create greater value

Re-model internal value chains

Re-model internal value chains


  • Consumer Insights and Psychology Study
  • Build Data Assets
  • Purchase, Manufacturing and Sales
  • Warehousing and Logistics
  • Customer Account Management
  • Strategy Formulation

Decompose and foster core competitive advantages

Decompose and foster core competitive advantages


  • Product Innovation and Upgrade
  • Brand Building
  • Channel Management Upgrade
  • Gross Profits Enhancement


Capital markets solution

Capital markets solution

Capital Investment

Merger & Acquisition

Family Office Arrangement


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