Harvest Capital

Accumulate Richly,
Break Forth Vastly

Harvest Capital was founded by Mr. Song Xiangqian in 2007, with over 26 billion yuan worth of assets under management. We focus on early and growth stage investment in consumption. Our investors include global top institutional investors such as master funds, financial institutions, university endowment funds, consumption industry funds, family offices, along with corporate giants and high-net-worth people in fields of finance, asset management, banking, insurance, and other industries. We partner with our investors to find, help build and grow great companies. Our value-added operating approach and sector depth position us as a valued partner for entrepreneurs.

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Harvest Capital was founded by Mr. Song Xiangqian in 2007, with a cumulative management scale of more than 26 billion yuan.进一步了解

Go to Harvest Capital

Stick To Value, Honesty And Integrity

Mission

"The Diligent Will Be Rewarded"

Vision

"Accumulate Richly, Break Forth Vastly" "Invest With Capital, Reflect With Sincerity"

Values

"Support Chinese Consumption And Empower National Brands; Walk Into The Breath Of Life，Enable People To Live Better"

30+

Investment enterprise

14+

Listed enterprises

30+

Team size

Our Portfolio

Support Chinese Consumption And Empower National Brands

Eastroc Beverage (605499. SH)

The largest local brand of energy drink in China. Its main business is the R&D, production and sales of beverages, including DongPeng Special Drink, Yucheng Lemon Tea, Chenpi Special Drink, bottled water, etc.

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Babi Food (605338. SH)

Listed on the main board of Shanghai Stock Exchange on October 12, 2020, the company focuses on the R&D, production and sales of Chinese quick-frozen pastry products. It is a Chinese leading pastry brand of supply chain for chain store and group meal.

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Jinmailang

A FMCG giant with a digital approach, whose business covers convenient food, drink, flour and other three sectors. Its products are sold all over the country and exported to more than 50 countries and regions. From the "plus-size" series of instant noodles, the pioneering brand of boiled water, to the "non-fried healthy noodles" series of ramen noodles, Jinmailang has created various star products in the FMCG industry.

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Since our founding in 2007, our firm has grown into one of China's leading private investment firms of consumption and modern service industry. Mr. Song Xiangqian, our founder, has witnessed and participated in the evolution of China's equity investment market for 25 years, leveraging his rich experience and extensive resources to drive strategic and operational transformation at Chinese early and growing enterprises. So far, Harvest Capital has built an dynamic and value-added team to help entrepreneurs realize their dreams.

Our team

Accumulate Richly, Break Forth Vastly

Founding Partner

Alan Song (Xiangqian Song)

Ph. D candidate of Tsinghua University, senior business administration doctor of the University of Minnesota, EMBA of Wudaokou Finance of Tsinghua University

Partner

David Xu

Bachelor of Management, Guanghua School of Management, Peking University; International MBA, Economic Research Center, Peking University.

Partner

Kate Kui（Yingchun Kui）

Bachelor of Beijing Foreign Studies University, Master of Political Economy Department, University of Birmingham, UK

Milestones

Refresh day and moon

2023

07.08Harvest Capital was awarded the "2023 Top 20 Soft Power Consumption Rankings of Investment Institutions" by the Master Fund Weekly

06.12Harvest Capital Won 36 Kr "Most Popular Private Equity Investment Institution for Entrepreneurs"

06.12Mr. Song Xiangqian of Harvest Capital was awarded 36 Kr "Most Popular Investor for Entrepreneurs"

05.19Harvest Capital was awarded the "Top 30 Best Investment Institutions in China's New Consumer Industry" by China Investment Network

04.10Harvest Capital was awarded the "2022 Pioneer Investment Institution" at the China Sugar and Liquor Trading Exhibition

03.17Harvest Capital Invested Enterprise Jinmailang Releases High end Mineral Water “ Gold Mine”

03.15Mr. Song Xiangqian was awarded the "Top 25 Private Equity Investors" award by Investors.com

03.15Harvest Capital was awarded the "Top 20 Best Investment Institutions in the New Consumer Field" by Investors.com

03.09Invests millions of US dollars in the popular catering chain leader "Xiaocaiyuan"

01.11Harvest Capital Invested Enterprise Dongpeng Releases Electrolyte Beverage "Replenishment"

2023

2022

01.10Home Original Chicken completed the pre IPO round of financing

01.28Harvest Capital invested Jinmailang, a leading food and beverage brand in China

04.03During the period of lockdown in Shanghai, Harvest Capital donated more than 8 million yuan of goods to Shanghai

05.23Invested enterprise Home Original Chicken formally submits the application draft of the prospectus

2021

01.31Donated 1.5 million yuan to COVID-19 epidemic area in Wuhan

05.27Eastroc Beverage (605499. SH) was listed on the main board of Shanghai Stock Exchange

05.31Aimer (603511.SH) was listed on the main board of Shanghai Stock Exchange

06.11Eastroc Beverage (605499. SH) has obtained 12 limit-ups in a row

08.05Harvest Capital received nearly 800 million yuan of strategic investment from GLP and Sequoia China

2020

02.02Harvest Capital donated to Dongrun Foundation, and the funds were used to support anti-epidemic medical security and children's education

02.27Harvest Capital invested in Wenheyou, a large and innovated cultural catering group in China

10.13Babi Food(605338. SH) was listed on the main board of Shanghai Stock Exchange

2019

01.07The sales of Easyhome in 2019 reached 85 billion yuan, with the number of stores reaching over 400

04.01Harvest Capital invested in Taikang, the world's leading insurance and financial service group

04.03Harvest Capital invested in the C-round of Xiao Guan Tea, a modern tea brand

05.21Harvest Capital invested in Home Original Chicken, a chain brand of fast food

08.27Harvest Capital invested New Pearl Ceramics Group

12.27Easyhome (000785. SZ) was successfully backdoor listed

12.29Song Xiangqian, Chairman of Harvest Capital, was employed as an entrepreneur mentor of the MBA program of Tsinghua University School of Economics and Management

2018

01.01Harvest Capital received investment Hongtai Hengye, Taikang Insurance Master Fund

01.23Harvest Capital invested Home Original Chicken, a chain brand of fast food

02.11Harvest Capital invested Easyhome

02.28Harvest Capital becomes an Important Strategic Partner of Yabuli China Entrepreneur Forum

03.26Harvest Capital invested in Xiao Guan Tea, a modern tea brand

08.27Harvest Capital invested in New Pearl Ceramics, a leading ceramic sanitary ware brand

09.20Meituan Dianping (03690. HK) entered Hong Kong Stock Exchange

2017

04.22Harvest Capital invested in Aimer, a leading chain brand of lingerie

06.06Harvest Capital invested Eastroc Beverage

10.25Harvest Capital made a strategic capital increase in Laiyifen (603777. SH)

2016

03.01Harvest Capital invested in Carpoly, a well-known supplier of coatings and coating solutions in China

03.23Harvest Capital made further investment in Babi Food

04.20Harvest Capital invested in Meitu, a leading retouching software and short video operator

06.16Harvest Capital invested in Didi, a leading platform of travel services

07.26Harvest Capital invested in Joyerauto, a leading auto dealer

10.12Laiyifen (603777. SH) was listed in Shanghai Stock Exchange

12.15Public Offering of Meitu Company (01357. HK)

2015

04.01Harvest Capital invested in Boloni, a leading furniture customization service provider

05.05Harvest Capital invested participated in the private placement of Jiajia food (002650. SZ)

2014

03.23Harvest Capital invested in Babi Food

04.01Harvest Capital invested in Boloni, a leading enterprise in home furnishing industry

04.01Harvest Capital invested in Hunan Tea Group

10.30Harvest Capital invested in Yezhifeng

11.09Harvest Capital invested in Didi

12.08The bond fund of Harvest Capital provided financing of RMB 733 million for clients

2013

03.01Private placement of Huangshan Tourism (600054. SH) , a smart tourism service provider

05.31Strategic investment in Yongxin Shares (002014. SZ) , a manufacturer of color printing composite packaging products

2012

01.06Jiajia Food (002650. SZ) was listed

05.01Harvest Capital invested in Laiyifen, a leisure snack chain brand

07.15China ITS was listed (01900. HK)

08.01Harvest Capital invested in Carpoly, the largest paint manufacturer in China

11.23ORG, the largest metal packaging enterprise in China was listed (002701. SZ)

2011

01.01Strategic investment in Qiaqia Food

02.26China's largest industrial sewage treatment enterprise Waterbd was listed (300055. SZ)

03.02Qiaqia Food was listed (002557. SZ)

2010

01.01Harvest Capital invested in Waterbd, a comprehensive environmental protection service enterprise

01.01Harvest Capital invested in China ITS, a leading urban transportation solution provider

11.01Harvest Capital invested in Laiyifen, a leading chain brand of leisure snacks

11.23Harvest Capital invested in ORG, a leading designer and manufacturer of metal packaging containers