Jiahua Weiye Capital "firmly" Chinas consumption for ten years, praised by the most influential chain summit.

Recently, the "10th China High-growth Chain Enterprise Summit and 2017 China High-growth Chain Brand Award ceremony" sponsored by "Kaidianbang" ended ceremoniously at the four Seasons Hotel in Beijing.

500 well-known chain enterprise brands, more than 100 investment institutions, commercial real estate and service chain enterprises, as well as the most influential and voice celebrities in the chain industry witnessed the annual chain summit.

The domestic equity investment fund "Jiahua Weiye Capital", which has been focusing on large-scale consumer services for ten years, joined hands with two invested enterprises-leisure food chain brand "Laiyifen" and "Adoring Underwear", a brand specializing in high-quality personal clothing, to participate in this chain summit and was awarded "2017 Best Consumer Investment Fund" and "2017 Top 50 China High Growth Chain" by the main committee of the conference respectively.

Photo: Mr. Song Xiangqian (fourth from right), founding partner of Jiahua Weiye Capital, received the honor of "2017 Best Consumer Investment Fund" on behalf of the enterprise.

These two awards are heavy for investment institutions and brand service providers.

The reporter learned that "Chinas Top 50 High-growth Chains" (Franchise 50) "originated from the well-known American commercial media" Entrepreneur "magazine has held the 39th" Top 500 American Chains "selection event. Nine years ago, Pioneer State, as a strategic partner of Entrepreneur China, introduced this selection activity to China, aiming to continuously explore and define the most growing chain enterprises in China in the most professional and authoritative way, and explore the development trend and success of Chinas chain operation.

The "Top 50 High Growth Chain Stores in China" selected by the annual summit all define the most innovative new retail formats of the year; the "Best Consumer Investment Fund" praised by the summit over the years represents the most valuable investment concept of the year. Industrial investors, their investment practices have become the "investment vane" in the field of large consumption ".

At this summit, Mr. Song Xiangqian, the founding partner of Jiahua Weiye Capital, participated in the "2017 in the Eyes of Investors" special salon dialogue with representatives of industry-leading institutions such as CICC and Haidilao Investment Department.

In the professional discussion, Song Xiangqian first expressed his respect to an ordinary investor to Barbie steamed bread (focusing on the national healthy breakfast brand), Laiyifen, Aimu underwear and other national brands with stable operation and continuous innovation invested by Jiahua Weiye Capital in the past ten years. He believes that these local private brands, which were founded in the 1990 s, can continue to grow and develop through the consideration of multiple rounds of economic cycles in the past 20 years, and they can become industry leaders in the context of current consumption upgrades. rare. In the past 20 years, they have not been tempted by various so-called "outlets", let alone confused by various "new models" of "making quick money". They have focused on their main business, concentrated on the real economy, and responded steadily. Consumer demand is "hard work" and "stupid work" in systematic operation ". Song Xiangqian believes that the efforts of these companies represent the true nature of retail, and it is the direction of evolution of "new retail" in the new era of online and offline integration.

Selecting great companies and great products that can fight time is the most important value investment philosophy that Jiahua Weiye Capital has adhered to for ten years. "The Jiahua model praised by the investment industry is actually not mysterious. What we have to do is to concentrate on serving the real economy, deeply study the consumption field, and professionally gain insight into private enterprises. The rest is to let time accumulate and verify. Jiahua has a symbiotic relationship with each investment object, and has relatively consistent corporate values. Through the products and services of the invested enterprises, Jiahua continues to output beneficial value to the upstream and downstream of the industry, consumers and society. It is not a three-to five-year cooperation, nor is it a one-off transaction. Jiahua wants to become a century-old store with the invested enterprises." Song explained his basic understanding of investment.

When asked about the most "investment trends", Song Xiangqian firmly said, "To look at the trend, we must first look at the general trend. Consumption is a lifelong demand, and the worlds largest consumer market is in China. Chinese consumption represents the" general trend ", and I am particularly optimistic about the future of Chinese consumption. By 2020, Chinas total retail sales of consumer goods will reach the order of 50 trillion. As the worlds largest single consumer goods market, China will surely give birth to world-class consumer service companies, and these companies will definitely be in Barbie buns, Laiyifen, and love. Produced in famous brands such as underwear. Jiahua is confident that through professional financial services and practical empowerment investment, it will help more excellent national consumer service brands develop into world-class industry leaders in the next decade."