On December 16, the "2017 Fifth Food Capital China Annual Conference" hosted by "Food Capital" was held in Beijing. The annual meeting aims to better promote the full exchange and docking between food enterprises and the capital market.
Hundreds of capital celebrities, investment and financing listing counseling experts from PE, VC, securities firms, accounting firms, and law firms, and more than 500 founders of food companies from all over the country attended this annual meeting.
At the meeting, the organizers released the list of "2017 Food Capital Chinas Top 10 Investment Institutions in the Field of Food Consumption", which attracted much attention from the industry and capital circles. Sequoia Capital, Jiawo Group, Jiahua Weiye Capital and other top ten leading institutions with proper investment in Chinas food industry finally won the honor.

Song Xiangqian, founding partner of Jiahua Weiye Capital, said that with the emergence of Chinas consumption upgrading trend and the improvement of direct financing channels such as equity investment, Chinas food industry has ushered in unprecedented development opportunities in recent years. Specialized food industry funds have become an important way for enterprises to raise funds. With the help of food capital, a large number of excellent food brands with high-speed growth potential will rise in the domestic and even the world market.

Jiahua Weiye Capital is a domestic equity investment fund focusing on large consumer services. In the past ten years, it has invested in industry leaders such as Incredible Home, New Pearl, Hometown Chicken, Barbie Steamed Bread, Dongpeng Special Drink, Aimed Underwear, Xinmei University and so on, and has been following the capitalization wave of big food, there are also big brands in the food industry such as qiaqia melon seeds, plus soy sauce and laiyi in its investment report card. At present, the size of the fund managed by Jiahua Weiye Capital has exceeded 15 billion yuan.

Song Xiangqian believes that against the world market, China, as the worlds largest single consumer goods market, will certainly produce worldwide consumer service companies. He gave an example analysis. There are hundreds of years of history companies such as Nestle and Coca-Cola in the world, and Wangwang Foods in Taiwan has a history of more than 50 years. These world brands have sales revenue of tens to hundreds of billions every year. At the same time, the income level of Chinese people is increasing year by year and the emphasis on quality consumption and food safety has made Chinas large consumer market, especially the food industry, still have a lot of room for market growth.

Song Xiangqian has always been optimistic about Chinas private entrepreneurs. After dealing with them for many years, he admires the valuable qualities of this group, such as self-discipline, hard work and tenacity. Therefore, he believes that the emergence of worldwide consumer goods enterprises, especially food enterprises, in China is just around the corner.

Song Qianqian believes that from the history of changes since the reform and opening up, Chinas food industry has grown from a state-owned world to an industry with full market competition. A group of local private entrepreneurs rely on the scarce entrepreneurial spirit of diligence, courage, innovation, and perseverance. The sub-industry and a single category have achieved the ultimate goal, achieving big business with small business, and occupying a place in the food map.

Song Xiangqian added that I believe that Chinas private entrepreneurs can manage the industry to the best, but for the rapid development of the brand, how to use the power of various financial instruments and capital is still relatively unfamiliar, such as standardized operation, selection of intermediaries, Professional understanding in managing the listing process, issuance roadshow pricing, market value management, etc. needs to be experienced and improved. The rich experience of Jiahua Weiye Capital in these areas over the past ten years just complements the financial shortcomings of these entrepreneurs who focus on industry. Up to now, the consumer enterprises invested by Jiahua Weiye Capital have basically been listed successfully in one go.

Song Xiangqian also pointed out that the food industry has reached the stage of upgrading from scale, price and market to brand, fine management and best process control. Correspondingly, the number of equity investment cases in this industry has also increased greatly in the past two years. The investment field of food specialized funds has also shifted from traditional catering and alcohol to candy, snacks, cakes, biscuits, ice cream and frozen food, beverages, food e-commerce and other more subdivided and vertical areas. Whether investment institutions can seize this wave of food consumption upgrade investment opportunities lies in their "knowledge" based on their industry research capabilities, and more importantly, whether investment institutions can output "industrial services" and "collaborative services" to private entrepreneurs at this stage Energy.

And Jiahua Weiye Capital is relying on the ten years of "stupid work" in industry research and only investing in the top three companies in each segment, allowing it to invest in nearly 20 leading consumer companies in terms of brands and channels., Marketing and other aspects have formed a huge synergy. They take the capital ties of Jiahua Weiye and the post-investment service platform of the system as the fulcrum, forming a quality consumption ecosystem of common progress and differential services.

This is the era and professional characteristics of Jiahua Weiye Capital leading the "2017 Food Capital Chinas top 10 investment institutions in the field of food consumption.