Milestones
Lin Muqin, "grassroots counter attack" need to wake up! | Jiahua family
Date: 2018-03-30 Views:
When you take a taxi on the streets of Guangdong, you will find that the drivers brother usually has a few bottles of Dongpeng special drink on hand, which has become the little energy and vitality in the day and night upside down and tired running around. As the largest national energy drink brand, Dongpeng Special Drink has gradually entered the vision of the whole people with its increasing market share. As the founder of this national famous brand, Lin Muqin is low-key, modest and bold. He is infatuated with local brands and dares to embrace the new thinking of the Internet. In 2017, Jiahua Weiye Capital invested 0.35 billion yuan in Dongpeng Special Beverage and became each others strategic partners on the road of brand development.What impresses Jiahua is the huge functional beverage market, the corporate culture of Dongpeng Special Drink that keeps pace with the times, and the enthusiasm and hard work spirit of Lin Muqin. This time, lets take you to Lin Muqin, founder and chairman of Dongpeng Beverage, one of the leading figures of "Jiahua Family.
Over the years, Lin Muqin has developed a habit. Every time he drives through the expressway service area, he will habitually take a look at the trash cans there and count how many empty beverage bottles are his own products. This move, let him always maintain a kind of vigilance, dare not slack off. As of 2017, Dongpeng Beverage has developed from a small state-owned factory on the verge of bankruptcy to a well-known functional beverage enterprise with annual sales of more than 4 billion yuan. The trader who made it "grassroots counterattack" was Lin Muqin, the current chairman of Dongpeng Beverage, a simple and low-key Chaoshan businessman. At this time, Chinas beverage industry is already a red sea, but Lin Muqin is stunned to "kill a bloody road". In the communication with him, we felt the power of concentration and innovation.
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