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Harvest Capital Wins Yicai 2022 "China New Consumption Annual Investment Institution Rankings" TOP 12 and "Best Investment Institution" TOP 50
Date: 2022-08-31 Views:
Previously, consumer investment was considered the track with the lowest threshold in the primary market—"anyone could look at it." A large number of funds flooded into the consumer track against the backdrop of receding mobile internet dividends and higher hard-tech investment thresholds. This spawned a batch of hot new consumer brands, with market rumors of highly discussed financing deals like "Sanduanban essays" and "Florasis exam questions." But since the second half of 2021, domestic consumer brand sales on e-commerce platforms have been surpassed by international brands, with core indicators like marketing conversion rates and repurchase rates continuously declining. Previously listed "first new consumer stocks" also experienced share price drops, challenging investment institutions' investment strategies and exit paths, prompting them to calm down and rethink institutional positioning and project pricing.
The rational return of the primary market has caused cooling in consumer sector investment and financing. According to RhinoData, within the MAT2022 cycle, the total number of consumer industry financing events and total disclosed financing amounts declined slightly compared to the MAT2021 cycle, with financing events down 10.11% and disclosed financing amounts down 3.58%. This means institutions are acting more cautiously, with money flowing to fewer projects. However, disclosed financing amounts remain at high levels compared to the MAT2019 cycle, also showing that investment institutions remain optimistic about the consumer industry.
Undoubtedly, investment in the consumer industry is becoming increasingly rational, with more stringent project screening. Like the long runway and thick snow of the consumer track, consumer brand investment is also a long-term endeavor. Not only is the threshold not low, but because there's more noise and more temptation, it places extremely high demands on investment institutions' vision and determination. An excellent consumer investment institution must iterate synchronously with consumer brands, able to learn quickly while grasping underlying industry rules, able to discover potential brands while patiently accompanying them through different stages, able to seize new industry opportunities while clarifying industry noise. This even transcends what "investment methodology" can cover—it's more likely differences brought by institutional underlying architecture and thinking patterns.
Based on this, Yicai and CBNData (Yicai Business Data Center) selected the "2022 China New Consumption Annual Investment Institutions," with 12 institutions making the list. Harvest Capital, established over 15 years ago and focused on consumer goods investment, has become a leading PE in the consumer goods field through investments in brands such as Qiaqia Food, Babi Steamed Buns, Eastroc, and Laoxiangji.
Additionally, Harvest Capital also won "Best Investment Institution TOP 50" at the 2022 Lujiazui Investment and Financing Summit and Yicai Equity Value Rankings, awarded by the Lujiazui Administration of the China (Shanghai) Pilot Free Trade Zone Administrative Committee and the Shanghai Fund Industry Association.
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