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Striving Forward with Determination: Harvest Capital 2022 Year-End Review

Date: 2023-01-17 Views:

Tearing off a page from the calendar doesn't change anything. What we truly need is the spirit of steady daily progress where merit never goes to waste; composure and calmness when facing changing circumstances; seeking constancy within change, and finding certainty within uncertainty.


Over sixteen years of entrepreneurial journey, we have witnessed the ups and downs of the equity market, and countless wealth stories emerge and fade.


Wealth is incremental, created through new productivity improvements and resource allocation. Those enterprises empowered by technology, with brand essence, truly altruistic, breaking through long-term value competition and underlying growth logic—these are truly high-value good companies.


The main creators of incremental value are entrepreneurs. Entrepreneurs are doers and innovators who can lead teams to survive in narrow spaces, truly seeing problems clearly, thinking them through, and executing thoroughly. In this era, everyone needs to be their own entrepreneur; everyone needs entrepreneurial spirit. Only thus can we live up to time and life.


A speck of dust from the times, falling on each person, becomes a mountain. However, different mindsets can also bring unexpected turnarounds and silver linings.


Offline entities experienced three years of darkest moments but also welcomed resilient enterprise growth. In an era of striving, we need to be full of positive energy, refuse to lie flat, and choose to fight. With such long-termism, ideals can become reality. No winter lasts forever; no spring fails to arrive.


Those undercurrents beneath calm surfaces are time's footnotes. Those moments we experienced together can be treated lightly or seriously. Harvest Capital's annual review looks back at the corporate events that occurred in 2022 and will continue writing new chapters.






Portfolio Company Updates

Eastroc Beverage

  • Partner of CCTV for top-tier World Cup football events, official designated beverage of Hangzhou Asian Games, appeared at 2022 World Internet Conference
  • Limited release of first digital collectible, launched China's first electronic label functional beverage
  • Donated RMB 2.35 million worth of supplies nationwide during pandemic for epidemic prevention, won Digital Central Network's "2022 Green Sustainable Development Contribution Award"
  • First three quarters revenue reached RMB 6.644 billion, up 19.5% year-over-year

  • Nearly 4,000 stores, invested over RMB 400 million, central factories in various locations landed and began production
  • Cumulative donations exceeding RMB 2.2 million in supplies and cash during pandemic, received recognition from Shanghai Municipal Commerce Commission as pandemic prevention and control daily necessities guarantee enterprise
  • Won China Hotel Association's "China's Top 100 Restaurant Enterprises"; Red Dining Network's "2022 China's Top 10 Steamed Bun Brands"
  • Babi Food achieved revenue of RMB 1.101 billion in first three quarters, up 13.08% year-over-year


Babi Food

Qiaqia Food

  • In March 2022, Qiaqia Food donated supplies to Shanghai Ruijin Hospital, Shanghai Baoshan Hospital, and lockdown communities in 5 batches

  • Qiaqia won multiple honors at the 20th China Food Safety Conference; received "2022 China Food and Health Annual Brand" award
  • Qiaqia Food's first three quarters revenue reached RMB 4.384 billion, up 12.91% year-over-year
  • Signed strategic cooperation agreement with China Sports Industry Group
  • Self-developed "Yuan Oxygen Story" plant-based functional beverage and "Fruit Time" fresh yellow peach canned product officially launched on JD.com
  • Ranked on 2022 China Manufacturing Private Enterprises Top 500 for consecutive years
  • Won Budweiser Best Supplier and multiple other awards

ORG

Laiyifen

  • During CIIE, signed with multiple overseas quality supply chains
  • Laiyifen reached strategic cooperation with China Aerospace Aces
  • Shi Yonglei of Laiyifen rated as "Annual Industry Leader" by Economic Observer; Laiyifen won Most Growth-Potential Listed Company in Grand Consumption Industry at 9th Listed Company Summit Forum
  • First three quarters 2022 operating revenue was RMB 3.249 billion, up 6.53% year-over-year


100% private enterprise Jinmailang pop-up store appeared at Joy City
From January to October 2022, Lamian Fan performance grew as high as 180%, winning Global Food Industry Award with disruptive "non-fried steaming process"
Launched "0 deep-frying" high-end local flavor noodle series products
Cool Boiled Water packaging renewed, China Red brilliantly launched

Jinmailang

Aimer

  • Aimer Public Welfare Foundation initiated "Little Dreamers" holding art courses for children at 5 Aimer primary schools
  • Innovatively developed sports underwear new track
  • First three quarters 2022 revenue approximately RMB 2.453 billion

  • 7th Laoxiangji Winter Solstice Chicken Soup Festival launched, 500,000 servings of chicken soup bringing warmth
  • Shanghai stores exceeded 100, continuously released self-inspection and rectification work reports
  • Co-created Laoxiangji flagship store with variety show "Let's Partner Up, Teenagers"

Laoxiangji

Wenheyou

  • New store Wen He You Lobster Restaurant Tianjian City branch opened
  • Emerging night market brand "Bu Chaoji Wen He You" opened
  • Cross-brand partnerships with Coca-Cola and Jiangzhong
  • Selected as Changsha's Top 10 Outstanding External Communication Cases, Changsha New Consumption Research Institute "New Consumption Rising Star Brand"




Harvest News

In January 2022, Harvest Capital exclusively invested RMB 600 million in Jinmailang. As one of the few domestic industry giant enterprises spanning two major tracks—food and beverages—Jinmailang has risen at an astonishing speed in the noodles and beverages sectors, creating a miracle of rapid growth for Chinese food industry enterprises. From the large-portion One and a Half Bucket series and Cool Boiled Water to "Lamian Fan" zero deep-frying healthy noodle series, it has shaped multiple star industry products.



In April 2022, after Shanghai entered "emergency status," Harvest Capital immediately contacted our portfolio companies, which are also important livelihood guarantee units. Jinmailang and Babi Food actively implemented donation matters. Harvest Capital donated supplies worth a total of RMB 8.143 million, mainly including Jinmailang Lamian Fan, self-heating rice, Cool Boiled Water bottled drinking water, and Babi frozen pastries.



In November 2022, Harvest Capital's Hong Kong office was established, helping the company better connect domestic and international capital markets, more efficiently serve domestic and overseas entrepreneurs and investors, actively respond to portfolio companies' overseas needs, help portfolio companies improve capital and time efficiency, and assist portfolio companies in achieving high-quality development.



Since 2022, we have assisted multiple portfolio companies in completing site selection, operations, business analysis, enterprise second growth curve, equity incentives, ROE budgeting, red-chip structure building, and other special analyses, empowering internal enterprise value, core competitive elements, and capital markets. We released a series of studies on Japan's social consumption transformation, and research on cycle-transcending companies Domino's and Uniqlo.


Alan Song, Founder of Harvest Capital, held over 10 livestreams, conversing with Lin Muqin, Jiang Nanchun, Xiang Songzuo, Guan Qingyou, Li Qingyang, Hong Rong, Qian Xuefeng, Wu Ting, and other friends from all sectors of society, discussing macroeconomic and enterprise development issues with portfolio companies and the consumer industry. Released over 300 pieces of content, hoping to give back to the industry with our insights, our understanding of consumption and investment.






Honor of Harvest


The consumer industry is also recovering, becoming a restorative force for China's economy. In 2023, Harvest Capital will continue striving forward with determination!