On May 10, the "12th BRICS Forum · 2023 Technology Innovation and Capital Power Summit," co-hosted by BRICS Finance, Greenland Bund Center, and Shanghai Urban Renewal Research Association, under the theme "Activating Dormant Development Potential," was successfully held.

Mr. Alan Song, Founding Partner and Chairman of Harvest Capital, delivered the opening speech titled "New Landscape of Chinese Consumption Amid Unprecedented Changes in a Century."

He stated that the highest dimension of business competition often lies in conducting business with virtue and the great way being simple. Behind a good brand must be good character, and behind products must be the endorsement of the entrepreneur's character. In the so-called community of shared future for mankind, brands and products that can become part of people's lifestyles can certainly provide social welfare for consumers and create consumer surplus.

This is an era of good people doing business. Based on user-centric values, everything follows naturally—essentially advocating correct values. When consumers can understand and appreciate brands that truly create better lives, better products, and better services for them, they genuinely support those brands. Brands thus complete the correct closed loop of occupying user mindshare and business logic—this is the positive cycle of enterprise and brand value.

The conference also awarded the 12th BRICS Value Rankings. Mr. Alan Song, Founding Partner of Harvest Capital, was honored on the "2023 Annual Best Investor in Consumer and Upgraded Service Industries."

In April, at the "108th National Sugar and Wine Commodities Fair" held in Chengdu—the National Sugar and Wine Fair · Meeting the World's Delicacies—the China Sugar, Wine and Food Industry Investment and Trade Fair Organizing Committee, in conjunction with the China Grand Consumption CXO Innovation Center, released major award rankings.

Harvest Capital won the honor of "2022 Annual Pioneer Investment Institution."