Milestones
Harvest Capital Wins Yicai "2023 China Consumer Annual Investment Institution"
Date: 2023-08-18 Views:
By Yicai Business Data Center
In 2023, signs emerged of the chaotic state of the consumer market dissipating. Strong growth in second-quarter financial data from some consumer brands confirmed the stimulating effect of China's market demand recovery on the overall economy, injecting new confidence into market participants. However, beneath optimistic signals, the challenges facing the consumer world remain severe.
Demographic dividends, traffic dividends, and capital dividends have all receded. The window for extensive explosive growth no longer exists. Additionally, external volatility—including global inflation, geopolitical conflicts, and frequent extreme weather events due to climate change—is bringing a series of tests to Chinese consumer brands.
Facing such a complex and volatile business environment, more and more enterprises are either increasing investments in technology, R&D, supply chain, and other infrastructure to reinforce "hard power," or building "soft assets" through refined channel operations and diversified consumer experiences. "Adaptation" has become the annual keyword for Chinese consumer brands. During this critical period, how should Chinese consumer brands understand the challenges and risks brought by environmental changes? And how can they achieve resilient growth through prudent adaptation?
Simultaneously, Yicai and CBNData (Yicai Business Data Center) released the 2023 China Consumer Brand Growth Power Survey Growth50 series rankings. Harvest Capital won the 2023 China Consumer Annual Investment Institution award, and Harvest Capital's portfolio company Eastroc Beverage won the 2023 China Consumer Annual Growth Power Brand award.
Harvest Capital Wins 2023 China Consumer Annual Investment Institution
Harvest Capital's Portfolio Company Eastroc Beverage Wins China Consumer Annual Growth Power Brand
Additionally, Yicai and CBNData (Yicai Business Data Center) released the heavyweight "2023 China Consumer Brand Growth Power White Paper," providing in-depth analysis of risks and opportunities in China's consumer market since 2022 from five major perspectives: changes in the consumer macro environment, population structure adjustments, marketing evolution, offline consumption scenario iterations, and risk management, providing positive support for Chinese consumer brands to transcend cycles and go global.
Alan Song, Chairman of Harvest Capital, Interview Perspectives for Yicai's "2023 China Consumer Brand Growth Power White Paper"
"New brands emerge endlessly, consumer brand market competition is increasingly fierce, consumers have broader choices, and consumer needs and preferences are constantly changing. To secure a place in fierce competition, brands must continuously innovate and upgrade to adapt to market changes and iterations in consumer demand, otherwise they will be eliminated. For consumer brands to achieve substantial development, they must actively embrace change.
The difficulties facing consumer brands mainly come from two aspects: first, external changes; second, limitations within themselves. Chinese society is currently experiencing structural slow-variable changes, with various production factor resources such as population, capital, carbon emissions, and land resources comprehensively reaching peaks, with supply-side constraints continuously tightening. Meanwhile, effective social demand is insufficient, and consumer behavior has become more rational and cautious. Resolving difficulties also requires two approaches. First, keenly capture external environmental changes, guide according to circumstances, and act accordingly. Second, practice internal skills to strengthen oneself—such as product R&D innovation, actively seeking digital transformation, focusing on consumer insights, and paying attention to ESG social responsibility.
Accompanying China's economic and social development, trends of population aging and declining birth rates have already emerged. Against this backdrop, demographic dividends no longer exist, but for consumer brands, the era of competing for consumer mindshare dividends has just begun. Now is the era of rising consumer sovereignty. To leverage the 'consumer mindshare dividend,' brands must truly respect consumers, learn to listen to their voices, use consumer demand to reversely reshape supply, create consumer surplus, and create consumer welfare. Grasping the consumer mindshare dividend enables occupying consumer mindshare, forming mindshare-based purchasing, and advancing to become mindshare-type brands, seizing the initiative in the market."
-- Alan Song
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