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Harvest Capital's Beijing Office Moves to New Home!

Date: 2023-10-19 Views:


Recently, Harvest Capital's Beijing office moved to a new home!


Our new office address remains at Gemdale Center, where we have been working for 11 years. With this move, we're still on the same floor at Gemdale, but have relocated to a better orientation with broader views and space—a completely upgraded and refreshed environment.


Each independent office area and meeting room is designed exquisitely, allowing us to enjoy work in the winter sunshine with unobstructed views of Jianguolu and Dawanglu. The new office space is three times larger than before, providing greater room. Decorated by portfolio company Yezhifeng, it creates a better working environment for everyone.


Panoramic floor-to-ceiling windows capture Beijing's bustle and pace. Bright morning sunshine witnesses the rush hour traffic. At night, neon lights shimmer, reflecting Beijing's tireless vitality. In sync with Chang'an Avenue's pulse, resonating with China's excellent enterprises.


Follow the photos and visit our new home~




Bright and spacious meeting room


Bar for everyone to rest and chat


Welcome friends to visit to negotiate


1.Beijing: Where Harvest Capital's Dreams Began


Beijing holds special significance for Harvest Capital. In 2007, we started from Beijing. From one person pioneering through hardships to now a team of nearly 40 people. Through diligence, seriousness, courageous spirit of striving upward, self-improvement, and professional attitude of excellence, with the concerted efforts of the entire team, we have achieved today's industry recognition, with cumulative assets under management approaching RMB 30 billion.


From the beginning, Harvest Capital has focused on investing in essential, high-frequency, livelihood-oriented products and services that create consumer welfare and consumer surplus for the people—good products and good services. We hope to positively impact people's lives and contribute to the development of infrastructure in China's consumer and service industries.


Vibrant national brands—Jinmailang, Eastroc, Qiaqia, Jiajia, Laiyifen, Xiaoguan Tea, Aimer, Babi, Laoxiangji, Xiaocaiyuan, Taikang, Meitu, Meituan, Didi...serving the better lives of the people, becoming badges of honor we wear with pride.


This move to a new home, though merely to a different new location, represents a major milestone in Harvest Capital's development. In the vast China where we operate, on the Chinese consumer service track we're optimistic about, we need to gear up and go all out to discover and create—this is a glorious journey of dreams.



2,Ultimate Pursuit of Post-Investment Empowerment


Over the past 16 years, Harvest Capital's consistent principle has been to benchmark against world number one and invest in domestic leaders. The ultimate pursuit of post-investment empowerment has been embedded in Harvest Capital's DNA since day one.



After investing in enterprises, we position ourselves as a variable, a growth factor, integrated into the enterprise's development model, becoming the enterprise and entrepreneur's business partner, second employee, the champion's super sparring partner and long-term partner.


We believe time is the scale that weighs enterprise value; profit is merely the byproduct of doing the right things. We adhere to investment for good, emphasizing an altruistic empowerment investment value system, choosing good business partners and investing our hearts.




Treating investment like real business, believing that better industry understanding, deeper consumer insights, stronger scientific operational management capabilities, and better down-to-earth post-investment empowerment and value creation capabilities are key to achieving super alpha.


Meanwhile, we possess profound macroeconomic research and management capabilities, able to professionally understand cycles to capture the era's beta dividends. Growing together with clients is always the key to our achievements.



3.Becoming Asia's and Even the World's Leading Consumer Service Fund


Our team is distributed across three offices: Gemdale Center in Beijing, Bund Financial Center in Shanghai, and International Finance Centre in Hong Kong. Currently, our Singapore office is also being actively established. Aligning with international standards, benchmarking against the world's most excellent enterprises.


Our future goal is to become Asia's and even the world's leading professional consumer service fund.


We are proud of the investment cause. By investing in excellent, socially responsible enterprises and providing them with capital and services, we promote enterprise development and growth. Increasing social wealth, improving employee welfare—enabling enterprises to provide better products and services to more customers, better stocks to shareholders, more employment for society, more tax revenue for the nation, and setting examples of corporate citizenship for more companies. We can thereby achieve better development, realizing values and ideals of benefiting ourselves while helping others, achieving mutual success, and universal harmony.



Embracing everyday life, empowering people's livelihoods. Supporting Chinese consumption, assisting the private economy.


As our business expands, our teams in Beijing, Shanghai, and Hong Kong hope to recruit more outstanding partners to join us. If you pursue excellence and work diligently, let's grow together.


The relocation of the Beijing office marks a new chapter in Harvest Capital's development. We will continue to uphold the philosophy of investing capital in people, navigating with sincerity, creating greater value for society. Finally, once again we welcome all entrepreneurs, founders, peer institutions, and friends from all sectors to visit Harvest Capital!



Beijing Address: Tower A, Gemdale Center, 91 Jianguolu, Chaoyang District, Beijing

Shanghai Address: Building S1, Bund Financial Center, Huangpu District, Shanghai

Hong Kong Address: 8 Finance Street, Two International Finance Centre, Central, Hong Kong