Source: First Financial, CBNData

On January 13, 2025, CBN and CBN Business Data Center (CBNData) officially announced the results of the “2024 China Consumer Annual Investment Institution Selection.” Harvest Capital was honored with a spot in the prestigious Top 10 Consumer Investment Institutions of the Year.

In 2024, despite facing significant pressure, China’s consumer market continued to move forward. While it is full of uncertainties, it also presents vast opportunities. Even as brands and institutions navigate these challenges, CBNData highlights that many excellent consumer brands are still emerging, expanding internationally, and innovating in an increasingly complex business environment. These brands owe much of their success to their own focused cultivation, as well as the support of investors and service institutions that have helped them foster high-quality growth and rebuild confidence.

For investment institutions, navigating the changing market and supporting consumer enterprises requires strength and strategic insight. The institutions that succeed in this environment are those willing to grow alongside their portfolio companies, iterating together, sensing market trends, and creating long-term value post-investment. This ability depends on staying in tune with the times and integrating resources through a deep understanding of the industry.

2024 China Consumer Investment Institution of the Year

The continued focus of investment institutions in the consumer sector has contributed to building confidence in the long-term growth of consumer brands and enterprises. These brands, with their essential, anti-cyclical characteristics, are flourishing from their early stages to mainstream success, a process closely tied to complementary capital.

Harvest Capital has consistently adhered to the principle of “supporting Chinese consumption, helping national brands, and empowering people’s lives.” Through strategic investments in companies such as Xiaocaiyuan, Villager Chicken, Meituan, Dongpeng Beverage, and Laiyifen, Harvest Capital has supported essential consumer enterprises that resonate with the everyday needs of people.

Looking ahead, we remain committed to the investment philosophy that has guided us through past successes. We will continue to partner with outstanding consumer brands, seeking opportunities in an ever-changing landscape, and contribute to the sustainable development of China’s consumer economy.