On May 16, 2017, Jiahua Weiye Capital officially announced its investment in Aimu Group and Dongpeng Beverage Company, with investment amounts of 75 million yuan and 0.35 billion yuan respectively. This strategic cooperation with Amour Group and Dongpeng Beverage is another milestone in the 10 years since Jiahua Weiye Capital has focused on equity investment in Chinas large consumer industry.

So far, as a well-known domestic private equity investment fund focusing on the field of large consumer services, Jiahua Weiye Capital has been deeply engaged in the segmentation of my countrys large consumer goods and service industries for 10 years.

(The picture shows Mr. Song Xiangqian, founder of Jiahua Weiye Capital (picture 1, third from right) and the management of Aimo Group attending the founding ceremony of Aimo Co., Ltd.)

(The picture shows Mr. Song Xiangqian, the founding partner of Jiahua Weiye Capital (sixth from right), and Mr. Su Wenjun, the partner (fifth from right), signed a strategic partnership with Dongpeng Beverage on behalf of the company)

As the first brand of national underwear, Aimu Group specializes in the design, production and marketing of high-end brand underwear and clothing. It is a national high-tech enterprise with more than 9000 employees. Aimu brand was founded in 1993, and its retail sales exceeded 4 billion yuan in 2016. It has been rated as the first comprehensive share of Chinas underwear market by the China Federation of Commerce for many years. Todays love is the leader of Chinas original underwear brand and the largest enterprise in Chinas underwear industry. As the most influential and representative underwear fashion brand in contemporary China, Aimu has witnessed and promoted Chinese underwear fashion culture and fashion trends for many years, which can be called Chinas "Victorias Secret".

(The picture shows Adoration Beijing Fashion Factory, located in the core area of the Capital International Aviation Center, with a land area of 42000 square meters and a construction area of 66000 square meters. It is an innovative factory integrating production, technology, logistics, commercial shopping and cultural leisure. From the groups official website)

(The picture shows the love store, and the photo comes from the groups official website)

Shenzhen Dongpeng Beverage Industry Co., Ltd. was founded in 1987. It is a time-honored beverage manufacturer in Shenzhen and a leading enterprise of functional beverages in my country. In September 2003, the company completed the restructuring of state-owned enterprises to private joint-stock enterprises. After the restructuring, the enterprise developed rapidly. Since 2013, Dongpeng Beverage has entered the national market. At present, with Shenzhen as the marketing plan center, six business departments of Guangdong, South China and China have been set up to complete the basic layout of the national market.
The companys well-known product "Dongpeng Special Drink" is the first vitamin functional beverage in China. It is an anti-fatigue health drink approved by the Ministry of Health. It is second only to Red Bull in the domestic functional beverage market. "Tired and sleepy, Dongpeng drinks", "Young must wake up and fight!" These two slogans of Dongpeng Special Drink have been deeply rooted in the hearts of users.
In addition, the companys product line also includes nine-made tangerine peel drinks, purified water, cardboard boxes of cool drinks and so on.

(The picture shows Dongpeng Special Drink, the picture comes from the Internet)