Recently, Jiahua Weiye Capital officially announced its investment in Dongpeng Beverage Company, with an investment amount of 0.35 billion yuan, adding another leading enterprise to its investment layout in Chinas large consumer industry. As a well-known domestic private equity investment fund focusing on the field of large consumer services, this strategic cooperation with Dongpeng Beverage is another milestone investment in the 10 years of Jiahua Weiye Capitals focus on the equity investment field of my countrys large consumer industry.

(The picture shows Mr. Song Xiangqian, the founding partner of Jiahua Weiye Capital (sixth from right), and Mr. Su Wenjun, the partner (fifth from right), signed a strategic partnership with Dongpeng Beverage on behalf of the company)

Shenzhen Dongpeng Beverage Industry Co., Ltd. was founded in 1987. It is a time-honored beverage manufacturer in Shenzhen and a leading enterprise of functional beverages in my country. In September 2003, the company completed the restructuring of state-owned enterprises to private joint-stock enterprises. After the restructuring, the enterprise developed rapidly. Since 2013, Dongpeng Beverage has entered the national market. At present, with Shenzhen as the marketing plan center, six business departments of Guangdong, South China and China have been set up to complete the basic layout of the national market.
The companys well-known product "Dongpeng Special Drink" is the first vitamin functional beverage in China. It is an anti-fatigue health drink approved by the Ministry of Health. It is second only to Red Bull in the domestic functional beverage market. "Young must be awake to fight!" "Tired, sleepy, drink Dongpeng special drink" these two slogans of Dongpeng special drink have been well known to the majority of consumers.

In addition, the companys product line also includes nine-made tangerine peel drinks, purified water, cardboard boxes of cool drinks and so on.

(The picture shows Dongpeng Special Drink, with pictures from the Internet and enterprises respectively)