In the 2017 International Champions Cup Guangzhou station, which just ended on July 18, in addition to the wonderful match between Serie A giants AC Milan and Bundesliga powerhouse Dortmund, the "2017 International Champions Cup Most Popular Player" vote launched by the official sponsor Dongpeng Special Drink and the authoritative football platform Zhiqiu also held an award ceremony after the game. Dortmund striker Aubameyang won the award, and it was Lin Mugang, vice president of Dongpeng Beverage Group, who awarded the trophy. The heavy trophy not only represents the love of Chinese fans for the top scorer of the Bundesliga, but also a climax of Dongpeng special drink in the sports marketing of the International Champions Cup.
Falling in with football, the rich and powerful discuss the sword and fight awake.
As the top pre-season event most valued by European football giants today, the ICC International Champions Cup China Division this year ushered in AC Milan, Dortmund, Bayern Munich, Arsenal, Inter Milan, and Lyon six European giants for four peak matchups. There is no doubt that this is definitely an unmissable feast for Chinese fans, and it is naturally a great temptation for sponsors. Dongpeng Special Drink, as an official sponsor, holds hands with ICC not only because of the crazy attraction of football to young people, but also because of its unique relationship with football and sports as a functional drink. On the one hand, Dongpeng Special Drink can quickly replenish physical strength and energy for players; on the other hand, the brand spirit of "young must wake up and fight" is naturally compatible with the fighting spirit of football.
From building a fan bus before the game to the streets of Guangzhou, to the passionate "best team" in the stands on the 18th, to the award of the "most popular player" after the game... Dongpengs spirit of "fighting" is connected with the passion and charm of football and the positive energy of young people.
Upgrading Sports Marketing, Deepening the Strategy of Rejuvenation
As Dongpeng Special Drink has fully launched the strategic layout of "brand rejuvenation" in recent years, it has completed a new round of communication and interaction with young people through large theater marketing, IP TV drama content implantation, IP variety content deep binding, industry-first Internet band-aid and other fancy advertisements, and has embarked on a road of brand rejuvenation. At the same time, we also actively carry out sports activities with product characteristics, such as Shenzhen Football League, Happy Run, Dry Land Ice Hockey, Chinese Womens Volleyball Team, China GT China Super Sports Car Championship, etc. ...... Especially in 2015, Dongpeng Special Drink cooperated with the Chinese womens volleyball team to help the Chinese womens volleyball team return to the top after 12 years, and the Chinese womens volleyball team will never give up, and the tenacious sportsportsmanship will be brought into full play.
With the unique strong association with sports, Dongpeng Special Drink has made continuous breakthroughs and innovations in sports marketing. This time, becoming the official sponsor of the ICC International Champions Cup is a strategic vision of internationalization. With the cooperation with more and more high-end events, we will see the figure of Dongpeng special drink in more fields, and the continuously strengthened rejuvenation strategy will also make the spirit of "being young and awake" pass on to more young people.
