Since Dongpeng Special Drink introduced gold cans at this springs sugar cocktail party, the enterprise has targeted large bottles of PET, claiming that the large bottles are delicious.

Recently, the 500ml big gold bottle Dongpeng Special Drink has been fully listed. The enterprise team has seized the market with the slogan of "seizing the display, seizing the sales volume, seizing the share and re-executing" to strengthen the occupation!

Price 5 yuan, "Dongpeng Special Drink Big Bottle Gold Pack" on the market

this year, the functional beverage market has been constantly entering the market, while for those who have already entered the market, they are constantly upgrading on the basis of products. This is not true. Dongpeng Special Drink has pushed another 500mlPET pack, intending to seize the market with multiple specifications. Below we take a look at this product:

1, product specifications, 500ml bottle to drink cool

Compared with the original 250ML small bottle of Dongpeng Special Drink, Dongpeng Special Drink has a 500ml specification of "master one head", which focuses on large bottles to drink well. The refreshing taste after being iced in summer can bring the satisfaction of drinking with large mouthfuls!

2, zero bottle sales, the price of 5 yuan

It is worth noting that, because of the single creation of large bottles of gold, in the process of market operation, the main "single tactics", that is, zero bottle sales, products in the freezer display to make the exposure to consumers more direct and frequent. It is reported that Dongpeng large bottles of gold are sold in 5 yuan and distributed through all channels.

3, product marketing, bottles have code in cash red packets

This year, there are not a few enterprises that use red envelopes to sweep red envelopes in the code to rapidly increase sales, and Dongpeng Special Drink is one of them. Just because 500ml products are sold in zero bottles, the products of this specification are rewarded with bottles, which is more conducive to the sales of products.

Competition for the market, strengthen the occupation, Dongpeng large bottle fast shop market
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products, Dongpeng hung banners on delivery vehicles and terminal stores in the whole region to quickly expose 500ml products to the market terminals. In addition, in the implementation of the landing, Dongpeng Special Drink created a special effect of the market impact, "seize display, grasp sales, grab share, re-implementation" to quickly seize the market.

It is reported that in the distribution of goods, the enterprise will quickly distribute the goods by giving the terminal owner a free trial drink and giving 2 yuan water. On the shelf display, Dongpeng 500 will have no less than 3 rows of surfaces, deep to the end, to achieve the greatest visual impact effect; In terms of competitive strategy, the products should be displayed in PET bottles of competing products, highlighting the advantages of Dongpeng Special Drink large bottles of gold.

It is reported that Dongpeng 500ml was installed in Nanyang, Xuchang, Zhumadian and other Henan areas for less than 10 days in the booming market, with the quantity of goods distributed reaching more than 5000 boxes. The speed of distribution is amazing.

Old products upgrade, new products attack, functional beverage brands gearing up

In order to further expand the territory and increase the share, this year, the functional beverage brand is extremely fierce.

"Red Bull", "physical energy" and other original functional beverage brands are ready to go, frequently presenting new strategies: Red Bull put 0.197 billion cash red envelopes to increase product promotion efforts. There are also new products such as "Pulsating Energy" and "Yibao Magic" on the stage, as well as the "Asian Hero" introduced by Xiangxue Pharmaceutical and the "Flying Life L.I.F.E." introduced by Tibet 5100, hoping to win a place through differentiated tastes and packaging.
For the game of new and old brands, who do you prefer?